Kids to Form First Kid-Run Government in Carlsbad, Kidifornia


   


"Capital of Carlsbad, Kidifornia" was designed by Visit Carlsbad, the city’s tourism authority, to jump start the conversation on why kids (and their parents) love Carlsbad. Through a series of online promotions, social media activations and special events, Carlsbad will be the first city to officially form a government in Visit California’s Kidifornia including a Mini-Mayor, City Architect, Head of R&D and City Planner. In Carlsbad, kids take charge of their vacations…and the government!


“Capital of Carlsbad, Kidifornia” launches today with a series of activities in participating locations throughout Carlsbad, as well as on social media:

·         CARLSBAD, KIDIFORNIA CABINET: With the approval of their parents, kids are encouraged to form part of the city’s new administration and win fantastic prizes including a stay at West Inn & Suites, trips to LEGOLAND, dinners at Bistro West and Grubby’s, aquatic adventures at Carlsbad Lagoon, and more:
o   Mayor: To run for Mayor, kids will be asked to upload a 1-minute video on social media highlighting why they love the city; one winner will be chosen by Visit Carlsbad to be the Mayor of Carlsbad, Kidifornia from videos submitted under the #MiniMayorCarlsbad hashtag
o   Head of R&D: Kids will be invited to participate in the “Kids’ Check Out Survey” and share what they love most about the city; one winner will be selected at random to become the Head of Research & Development
o   City Planner: Kids can participate in a social media scavenger hunt and visit Carlsbad kid-friendly locations; one winner will be selected at random to become the City Planner from posts under the #HuntCarlsbad hashtag
o   Architect: Kids can attend the final event to be held at a Carlsbad beach and create their own “sand capitol”; the maker of the winning design will be awarded the title of City Architect
·         PACKAGES & OFFERS: Travelers are invited to enjoy special Kidifornia promotions available from participating hotels and resorts including West Inn & Suites (recently designated Best Family Hotel in California by Family Vacation Critic, TripAdvisor’s family travel site), Sheraton Carlsbad, Omni La Costa, and Cape Rey Carlsbad, a Hilton Resort, as well as electric bike company Pedego
·         CARLSBAD KID-FRIENDLY ROUTE: Travelers are invited to explore the many kid-friendly activities in the destination including seven miles of pristine beaches, theme parks like LEGOLAND® California Resort and SEA LIFE® aquarium, as well as the Leo Carrillo Ranch & Historic Park, Carlsbad Watersports, So Cal Surf Lessons, the Carlsbad Golf Center, the Flower Fields at Carlsbad Ranch, the Museum of Making Music, Carlsbad Skate Park, and more

The campaign will conclude on October 21, 2017 with the celebration of a “sand capitol” building contest at a Carlsbad beach where the names of the official kid-cabinet of Carlsbad, Kidifornia will be revealed.

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