May 26, 2017
Disney Pixar Cars 3 Tour at Autry Museum of the American West, with Healthy Eating and Dole in mind
The Walt Disney Company and Dole Food Company continue their multi-year healthy living initiative with Disney’s Beauty and the Beast, featuring consumer promotions, digital integrations, in-store activities and Disney-branded fruits and vegetables. The ongoing collaboration serves as part of a nutrition alliance aimed at helping parents encourage their kids and families to make healthier food choices and formally launched last fall with a successful campaign around Disney’s Moana.
The latest promotion, Disney Beauty and the Beast, features Belle, Beast, Lumiere and other beloved characters on DOLE Bananas, Pineapples and salads, and will continue through April 16. These characters also serve as the inspiration for a host of healthy recipes, serving suggestions and nutrition tips.
The Disney Mickey Check is a quick and easy way for families to identify healthier food and beverage options in stores, on-air, on-line, at Disney theme parks and resorts, and other places where Disney products are sold.. To learn more about The Walt Disney Company Healthy Living Commitment and the Disney Mickey Check, visit Disney.com/HealthyLiving.
What is Disney Pixar’s Cars 3 Road to the Races nationwide tour? It is a coast-to-coast celebration inviting fans of #95 to gear up for the upcoming big-screen release. Life-size, character look-alikes of five-time Piston-Cup champion Lightning McQueen, tech-savvy Cruz Ramirez and the sleek next-gen racer Jackson Storm are rolling into 27 cities coast to coast to celebrate the new movie, which opens June 16, 2017. Disney and Dole will also debut healthy living programs themed to Disney·Pixar’s Cars 3 this summer and Lucasfilm’s Star Wars: The Last Jedi later this year. This mission seeks to help change daily eating habits, one meal at a time, to create a lasting impact for families in the U.S. and Canada. Last year’s dual-branded announcement at the 2016 Produce Marketing Association (PMA) Fresh Summit Convention in October promised the launch of an assortment of fresh DOLE produce featuring iconic Disney, Pixar, Star Wars and Marvel characters at grocery and retail stores nationwide.
This special Disney event kicks off Wednesday, June 14 and lasts through Sunday, June 18, at the Tour’s Los Angeles stop at the Autry Museum of the American West. The Tour opens the Los Angeles leg of its journey as part of a 27-city journey extending through June 25.
For Tour hours and details, go to www.cars3tour.com. For more info on Dole’s nutritional alliance with Disney and plans to celebrate Disney Pixar’s Cars 3, go to www.dole.com/Disney orwww.dole.com/Cars3.
Hope to see you there!!!
at May 26, 2017
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